Optimove Highlights the Importance of Retention to Sweepstakes
This article was imported from Gambling News.
While sweepstakes have experienced rapid growth in the past few years, the sector has faced a wealth of problems due to its gray nature. Regulatory setbacks, however, are not the only challenges to the sweepstakes industry, as customer conversion has proven to be a serious issue.
Optimove’s Laniado Says the First Day Is Decisive
In a guest post for NEXT.io,
